| The Swift Show | |
|---|---|
| Format | Variety Quiz show |
| Starring | Lanny Ross (host) |
| Country of origin | United States |
| Production | |
| Running time | 30 minutes |
| Broadcast | |
| Original channel | NBC |
| Original run | April 1, 1948 – 1949 |
The Swift Show was a television series aired Thursdays at 8:30pm EST on NBC Television premiering April 1, 1948 and running to 1949.
The series, sponsored by the Swift & Company meat packing company, was mainly a musical variety show hosted by Lanny Ross, although during its first few months, it also featured a quiz show segment. Guest stars included Eileen Barton, Frank Fontaine, Max Showalter, and Susan Shaw.
For the first five months, a quiz show segment was included. In September 1948, the show became "Lanny's penthouse with his girlfriend Eileen Barton visiting". In March 1949, the show reverted to a purely musical variety show.[1]
Contents |
Two episodes, from May 13, 1948 and May 27, 1948, are in the collection of the UCLA Film and Television Archive, and an episode from March 31, 1949 is in the collection of the Paley Center for Media.